Why does Australia refuse to protect their designers?

Australia’s flawed intellectual property laws

 So why does Australia provide Copyright laws and Intellectual property rights to artists and creative industries such as fine art, graphic design & photography yet leave product designers open to be copied?

Under the current IP laws unlike works referred to as fine art, design of objects and furniture is not entitled to copyright protection and are left vulnerable to copying. I have been one of many designers targeted by large companies ready to make money from unprotected designers here in Australia. 

Australia’s retail landscape may play a major part in the decision to keep designers unprotected.  Much of our retail in Australia is made up of replica’s. Stores like Kmart, Target, Freedom, Bunnings and Matt Blatt.

All these retailers hold an arsenal of replica rip-offs on their showroom floor so making it illegal will put these businesses in trouble. In fact, one of the biggest culprits is Westfarmers the conglomerate owning many of the offending companies employing 223,000 workers with a revenue of $68.44 Billion (2017) it’s no wonder the cries of the small Australian designers aren’t being heard.  With figures like this creating change which will affect many of these company’s bottom dollar just adds to the friction in the uphill battle the Australia design industry faces.

168 comments

Frank Nor

Hi – hope you’re having a great Wednesday!

I got in contact with you recently about your ecommerce store.

In case you missed the details – I work at EcomWiz where we help Australian ecommerce store owners scale their businesses to achieve over 6 figures in monthly sales.

We’ve got some huge results for our current clients (doubled their online sales within a few months), and I wanted to see if huntfurniture.com.au had the capacity to take on more customers and sales as well?

There’s a lot of opportunities that we can capitalise on in your marketplace, so if more customers is something you can handle, would you be available for a quick 5-10 introductory call in the coming days?

(If so, please let me know the best number I can call you on)

Regards,

Frank
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696 Bourke Street, Melbourne
frank@ecomwiz.co
ecomwiz.co

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What for?

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Eric Jones

Hey, my name’s Eric and for just a second, imagine this…

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- They hang out for a minute to check it out. “I’m interested… but… maybe…”

- And then they hit the back button and check out the other search results instead.

- Bottom line – you got an eyeball, but nothing else to show for it.

- There they go.

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Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

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Eric Jones

Hey there, I just found your site, quick question…

My name’s Eric, I found huntfurniture.com.au after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

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Why would you want all that good work – and the great site you’ve built – go to waste?

Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

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Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

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