Authenticity matters

Design is all about creating value. But how do we define value? Is it simply a measure of functionality or aesthetic appeal? Or is there something more? At its core, true value lies in authenticity. In today's world, where almost everything is mass produced and homogenous, authenticity stands out like a shining beacon. When we design with authenticity at the heart, we create products and experiences that connect with people on a deeper level.

Authentic design is rooted in the unique story, culture, and context of its creator and its intended audience. Authentic design is not about copying or mimicking what is popular or trendy. It's about creating something new, something that is true to the creator's vision and identity. It's about creating something that resonates with the audience, not just because it looks good, but because it's real, genuine and meaningful. Authentic design should be at the heart of all design that intends to create value. It is what gives our creations a sense of purpose and makes them truly valuable. Whether it's an object, a building, a website, or an experience, authenticity is what makes it stand out, inspiring connection and engagement.

Designing with authenticity means taking a step back and looking at the bigger picture. It's about understanding the needs and desires of the people you are creating for, and using that understanding to create something that is not just aesthetically pleasing, but has a deeper purpose, meaning and message. In short, authenticity should be at the heart of all design of value, as it is what gives it a sense of purpose, creates connection and resonates with people. Remember, true value lies in authenticity.